Advantages of Instagram
Advantages of FaceBook
Advantages of Twitter
Tweeting about special offers or new products can encourage your followers to find out more, potentially leading to sales. For example, tourism operators offer special promotions like ‘buy one get one free’ via Twitter
Many Australian businesses use social media, including Twitter, to invite online feedback, reviews or comments. This information is useful for businesses that want to improve, and also for potential customers doing research for their own purchases.
You don’t have to tweet to use Twitter. Searching or following tweets can give you an idea of trends and topics that Twitter users are interested in. Twitter operates in real time, so you can search for conversations that are happening right now.
Providing customer service
For Twitter-savvy customers, asking questions and getting services via Twitter is very convenient. A large telecommunications company has capitalised on this, providing a 24-hour response service for all sorts of customer queries, with staff using their names and answering in a chatty, personal tone.
Assuming you run your Twitter account correctly, with someone in charge of your campaign that is skilled at making jokes or presenting a positive and friendly attitude, Twitter also does a good job of creating a positive association with your brand. The effects of this association may not be apparent right away, but with time, people begin to associate your brand and what it has to offer with the same lighthearted tone of your account.
Twitter is also an excellent customer satisfaction tool. Not only can you respond to customer questions and engage with customers that contact you – you can also find customers through the search feature that have mentioned your business and try to make things better/right. Companies that are active on Twitter are able to save customer relationships and look better to the public with a few 140 character responses.
Showing your brand's personality
Twitter is a chance to liven up your image. Tweeting about your people and your brand’s personality gives followers a sense of your business as more than just a supplier of goods or services. For example, bookshops can use quirky language and humour to share links to interesting articles, promote events, comment on literary awards and announce new products via Twitter.
Twitter is a way to keep your followers up to date with current information about your business. Importantly, it lets followers communicate with you too. For example, cinemas use Twitter to converse with patrons, recommend new release movies and retweet interesting tweets from movie buffs and experts.